Rich Media Ads offers all kinds of ways to involve the audience, with an ad that moves and offers great interaction, may expand, float, and other creative dinamics. They are known for brand awareness campaings, but they provide wider possibilities due to its ability to triggers the interest and at the same time measure the user’s engagement.
Motion Creatives |
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IN-PAGE |
A creative that is within a fixed position on a page. InPage creatives typically include video assets and polite download technology. |
EXPANDING BANNER |
A creative that expands beyond its initial pixel dimensions. |
FLOATING |
A creative that floats on top of a page's content. A Floating creative can move with content or maintain a locked position on a page as a user scrolls. |
Video Creatives |
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IN BANNER VIDEO |
This banner ad unit expands from 300x50 to 300x300. Once the user engages the ad unit to view the video, the ad unit directs the user to the native video player on the mobile device. |
IN-STREAM VIDEO |
They appear directly before videos clips or as a commercial break in full episodes. A type of pre-roll video popular in video programming online. |
INTERACTIVE PRE-ROLL VIDEO/INTERSTITIAL VIDEO/PRE-APP VIDEO |
Pre-roll video Ads that appear outside of the video experience. For example, at app launch, between game levels, or at screen change. |
Rich Media Advantages:
Higher interaction rate: Interactivity delivers significant uplifts in brand awareness, message association and purchase intent, and can also allow for instant data capture.
Rich Media ads are measurable and scalable: You can measure only impressions and clickthroughs., the number of users who viewed an embedded video, percentage of video viewed.
Higher performance levels: with increased conversion rates, click through rates and view through rates.