BarcelonaCan you believe another year has passed? Yes that’s right!
Mobile World Congress in Barcelona is the event that marks the working year rhythm. After another year serving mobile brand advertising campaigns and working together closely with media agencies and brands is time to fly to Barcelona to get in the mobile crystal ball and see and feel the present and future of mobile world.
It’s also time to meet new players, make new partnerships and meet in person some of the people you have met and spoken on LinkedIn, Skype or phone and strengthen those business...
It’s hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception. The video service is quickly going mobile, with small screens making up 40% of its traffic now compared to 25% last year, Google said on its earnings call today. In 2011, just 6% of YouTube traffic came from mobile.
Google’s not the only one rapidly shifting a 1 billion+ user base to mobile.
To put its transition in perspective, Facebook said it had 819 million monthly mobile users (73%) out of its total 1.15 billion users in Q2 2013, up from 543 million...
The region now has 738.2 million smartphone users, compared to just 86 million in 2009
Nearly 2.5 billion of the world’s 4.3 billion mobile phone users this year will be in Asia-Pacific—a share that’s expected to increase over time—according to eMarketer’s latest Global Media Intelligence Report produced in collaboration with Starcom MediaViast Group, which explores a region where internet access is often mobile-first, and considers how marketers can reach the largest chunk of the world’s population.
eMarketer estimates that 2.43 billion people in Asia-Pacific will...